It may have seemed pragmatically necessary for US President Barack Obama to
override the US International Trade Commission’s (ITC’s) decision to ban certain
iPhone imports, after South Korean giant Samsung’s patent-infringement victory
against Apple looked to threaten the iOS dripfeed. And yet, in overriding the
rule of justice Obama has exposed a root hypocrisy that weakens America’s moral
authority to assert intellectual property control outside of its borders.
This it does, with fierce regularity. The spread of American culture – and
the IP related to it – is hardly a new story. And, given the facility with which
protected content can now be disseminated across the Internet, American
IP-protection interests have been working overtime to assert their rights.
Australia, for one, has seen the results of this first-hand, both in action
– for example, the ultimately unsuccessful action by American entertainment
interests against major ISP iiNet on allegations it was facilitating mass piracy
– and in word, such as the requirements in the Australia-US Free Trade Agreement
that Australia harmonise its IP protection laws to those of the US. This is the
reason Australian copyright now endures for 70 years after the death of a work’s
creator, as opposed to 50 years before the FTA.
Similar issues have persisted in negotiations around the Trans-Pacific
Partnership (TPP), in which Australian authorities have had to consider the
legal status of geoblocking by largely American content interests such as Hulu
and Netflix. Advocacy ofgeoblocking circumvention emerged, more recently, as a
way to resolve controls that are seen by American companies as important IP
protection – but increasingly seen by the Australian government as a way of
enforcing anti-competitive access and pricing restrictions.
Those issues deal with disharmony between two countries’ laws – which is
one thing. In Obama’s case, however, the decision to override an ITC ruling, for
the first time since 1987, curiously has one country explicitly overriding its
own IP controls. The result has been a very public double-standard that has the
“concerned” South Korean government considering legal action and hometown hero
Samsung reinforcing its martyr status as a warrior against American IP
imperialism.
Intellectual property is the new measles of American colonialism: just as
the Europeans wiped out native South American populations during their
expansionist search for gold, so too are American intellectual-property lawyers
bulldozing over foreign sovereignty in the guise of free trade agreements.It may
be hard to notice from inside US borders, but from the rest of the world it’s
clear that intellectual property is the new measles of American colonialism:
just as the Europeans wiped out native South American populations during their
expansionist search for gold, so too are American intellectual-property lawyers
bulldozing over foreign sovereignty in the guise of free trade agreements.
This has very real implications in a country like Australia, where
exclusive-licensing deals with US media interests are regularly being used to
stifle competition.
Consider Pay-TV operator Foxtel – whose cable services around 20% of
Australian homes – which years ago strongarmed one-time rival Optus Vision into
irrelevance by securing exclusive rights to a range of popular content. More
recently, Foxtel fought off challenges by Apple’s iTunes and Netflix-like
on-demand operator Quickflix, which offered Game of Thrones season 3 on an
on-demand basis but will be banned from doing so for season 4 because Foxtel has
bought all rights to the show.
It’s not as bad as it was decades ago – when popular soaps like Days of our
Lives were broadcast in Australia many years after showing in the US – but IP
restrictions are still nonetheless distorting the distribution of content
outside the US. Many movies still screen in Australia months after they're on
DVD in the US; many popular US TV shows air ages later in Australia if at all;
and unexplained consistently higher prices for even digital media and games all
carry the stink of heavy-handed American copyright imperialism.
No wonder Australia has some of the world’s highest incidence of illegal
downloading: restrictively expensive, exclusive legitimate services struggle for
traction based on the demands of their American rights holders. Experience shows
that, when more-flexible options are available, many people stop illegal
downloads – but if IP protection is used more like a stick than a carrot,
nothing will change.
Apple faces other IP-related issues in the e-books market, where mooted
restrictions on its pricing are being considered as a consequence of a
determination around Apple’s price setting. Publishers aren’t impressed at all –
but aren’t such restrictions supposed to be the price of IP abuse?
Back to the iPhone. Apple’s victory last year over Samsung was significant
both for its size and its import, but Samsung’s own victory – as represented by
the US ITC’s decision to support a ban – was even more significant because it
showed that the US government held itself to the same standards of behaviour as
it expects other countries to do.
The government threw a spanner in the works by deciding to stifle the
decision of an independent judiciary. This says an American company does not
have to be bound by the same intellectual-property framework that the country is
imposing on the rest of the world.Apple, emboldened by its newfound protector,
is making new strides and has been allowed torevive patent claims against
Google’s Motorola Mobility unit. Even more problematic, a subsequentITC ruling
found that Samsung infringed upon two Apple patents – and that its products
could therefore be banned in the US.
Will Obama once again intervene against such a ban, as some argue it
should? This would certainly support its claims that it wants to establish and
reinforce a precedent that ITC decisions are more determinations of principle
than determinations of an real legal consequence.
The other option is that the administration allow an ITC ban against
Samsung’s products to stand, citing the importance of the integrity of IP
protection measures. This would be legally allowable but morally
reprehensible.
These decisions only have limited impact on most people since they relate
to older Apple and Samsung products that aren’t even generally sold anymore. But
the potential for important legal precedent is nonetheless significant – and
unless the Obama administration is seen to be treating all players equally, its
position will reek of domestic favouritism. Content-licensing issues in
Australia have long shown how well this sort of hypocrisy goes down outside the
US; only time will tell how it goes down inside it.
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