Google says Moto X phone release date is July 11th

　　Motorola is floating invites for the introduction of its Moto X phone, finally putting a face to the mythical product. For as long as the Android platform has been around, the X phone was rumored as Google’s direct in-house answer to the iPhone. Five years later Google’s subsidiary Motorola is debuting the X phone. Beyond that fact that it is indeed real, we still know nothing about it. And that’s even after Motorola has told is plenty about it.
　　Last month a Motorola rep teased the X Phone as having future features like the ability to take a pill which turns your entire body into a password, or a tattoo which does the same. If such comic book style features ever do come to the Moto X, it won’t happen next week. The X phone debuting on July 11th will be much tamer, but is still for a moment a blank slate. Rumors have pegged the X as coming in a choice of colors and custom engravings, a sideshow which still doesn’t tell us anything about the phone itself.
　　The question the Moto X phone must answer is twofold: what makes it more appealing than the existing Android phones on the market? And what makes it an “answer” to the iPhone such that iPhone users might be tempted to switch? Not a word of what’s leaked so far gives us even a hint at either answer. But the Moto X, the international phone of mystery, debuts on July 11th nonetheless.